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YouTube in slow-motion

YouTube is continuing to push the massive appeal of its online personalities (check out the top ten Kiwi channels here) and the possibilities that exist for advertisers to get involved with them as part of its Google Preferred plan. Last year, it took to TV in the US to promote the channel with ads featuring Michelle Phan, Bethany Mota and Rosanna Pansino and it followed that up with ads starring Epic Rap Battles of History and Vice News. Now it’s employed the services of The Slow Mo Guys, who have 4.5 million subscribers and have clocked more than 438 million views of their videos to date. 

It’s also planning on running ads featuring Video Game High School, which Anna Bateson, YouTube’s director of global marketing communications, said is one of the site’s biggest series.

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