After a competitive pitch, YoungShand has been awarded the creative and media business of Flick Electric Co., effective immediately.
The independent advertising agency is set to deliver brand activity, product and seasonal campaigns as well as media services.
Flick, ‘the Kiwi power company with a conscience’, has always been an activist within the power sector, known for its excellent customer service and competitive, innovative pricing models.
Following a challenging period in which the power sector has allowed prices to rise due to the dominance of gentailers, Flick is holding firm – challenging for fairness and transparency for every New Zealander.
Flick Electric CMO, Sunil Unka, says: “We were really impressed with the strategic rigour and mix of media strategy and bold creative thinking that YoungShand displayed throughout the pitch process.
“The team have already immersed themselves in our business and don’t hold back from challenging us, so we’re excited about what we can do together.”
YoungShand GM Emma Dalton says: “Flick has always been an activist brand; that’s what excited us about this new partnership. We’re looking forward to partnering with Sunil and the team to make a difference for all Kiwis.”
This approach was part of the reason why Flick recently won Best Electricity Retailer of the Year at the Energy Excellence Awards.
As well as picking up the Canstar Most Satisfied Customers award, Flick is also New Zealand’s only Consumer Trusted Retailer (for five years running).