If you see it, you can change it

Launched in the lead up to International Women’s Day this Sunday, a new campaign by creative agency WCRS for not-for-profit organisation Women’s Aid featuring an interactive billboard that depicts an abused woman being healed when passersby look at it. The campaign is powered by face recognition technology, and aims to encourage people not to ignore the issue of domestic violence.

Credits:

Client: Women’s Aid
Agency: WCRS
Creative Director: Ross Neil
Creative Technology: Dino Burbidge
Creatives: Mike Whiteside, Ben Robinson
Agency Producer: Sam Child
Account Handling: Torie Wilkinson, Katherine Morris
Planning: Stuart Williams
Photography: Rankin
Media: Ocean Outdoor
Postproduction: Smoke & Mirrors