In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Corey Chalmers and Guy Roberts, executive creative directors of Saatchi & Saatchi, had to say.
1. Favourite local campaign that isn’t yours.
CC: No more Beersies 2.0.
GR: Steinlager Deep dive. The TV was awesome (if he’d laid off the Steinies he may have got there).
2. Favourite campaign that is yours
CC: ASB Smurfette/Robot. Great acting, awesome direction, cool client.
GR: Force Fit. An idea beyond advertising.
3. Favourite international campaign
CC: Comedians in Cars Drinking Coffee
GR: British Airways’ interactive plane recognising billboards. Simply brilliant.
4. Least favourite campaign
CC: Speight’s Ginger Beer
GR: FCB’s Self promotional dingle berries
5. Your own biggest success
CC: Getting the ECD chair would have to be up there!
GR: Getting the other one!
6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other.
6. Favourite magazine
CC: The New Yorker/aintitcool.com/House of Cards/True Detective/The Newsroom/Kim by Ryan Adams
GR: Urbis/Home magazines/Uncrate, Windguru websites/7 Days, Big Blue Backyard/Don’t owe you a thang by Gary Clarke Jnr.
7. Most ridiculous buzzword
CC: Big Data. Ugh.
GR: Phygital (grrrrrr)
8. Best innovation
CC: Koru club coffee order via Air NZ app. Bit flash.
GR: Cully’s Oyster Hot Sauce.
9. Most over-hyped ‘innovation’
CC: Google Glass
GR: 3D printing
10. Best brands
CC: Air NZ, All Blacks, Panhead Brewery
GR: Thomson Whisky, Oak St Bootmakers, Hilux
11. Best stoush
CC: The Labour party leadership debacle. And they still chose another funny looking dude with no personality to speak of.
GR. Eminem’s lawyers vs. The National Party
12. Heroes
CC: James Napier Robertson and Tom Hern – director and producer of The Dark Horse. Not even out of their 20s when they made it. Incredible.
GR: William Trubridge. One hell of a career choice.
13. Villains
C.C. Corban from The Block. I currently get mistaken for him about five times a week.
G.R. Corey from across the desk. I currently get mistaken for him about five times a week.
14. Predictions for 2015
C.C: ABs win another nailbiter against England to take the RWC 2015.
G.R. There’s a very good chance that someone could Catch a Million.
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According to Font’s recent survey, 43 percent of marketing professionals in New Zealand are looking to change jobs next year and 65 percent will be re-evaluating career plans over the Christmas period. So check out some of the roles Font has on offer here and have a gander at the infographic based on the survey results here.
