The infiltration (some might even say the infestation) continues: DDB Sydney is the second Aussie agency in a row to win the NAB’s Newspaper Ad of the Month prize, with its McDonald's Daylight Savings ad chosen as April's best. Last time this happened, Robert Munro, the NAB's general manager, said while overseas agencies are perfectly entitled to enter it was reasonably unusual for an overseas agency to win and that he would prefer Kiwi agencies to be victorious.
This month’s judges were Paul White of AUT, Dan Davis of Insight Consultants and the NAB's Munro. And the judges said: “A nice simple, topical idea that worked really well in newspapers."
DDB’s winning creative team receive $250 with the ad sponsored by the NAB into the 2011 Axis Awards. The ad also appears in the 'What’s New' section of AdMedia and becomes a finalist in the 2010 $10,000 Newspaper Ad of Year competition (although last time Munro said he couldn't imagine the Kiwi judges choosing an Aussie winner for the big prize).
Credits for the winning ad are:
Agency: DDB Sydney
Client: McDonalds New Zealand
Executive creative director: Matt Eastwood
Creative director: Adam Rose
Copywriter: Dave Shirlaw
Art Director: Jakub Szymanski
Account Director: Kenny Hill
Account Manager: Alexander Gordon