The Master of Advertising Effectiveness is now taking New Zealand and Australian applicants for its next online programme, beginning Monday, July 4.
The Master of Advertising Effectiveness is a six-week online programme that equips marketing and advertising professionals with a complete understanding of the evidence-based principles of advertising effectiveness and how to apply them to make advertising that creates consistently better commercial results.
Created and taught by James Hurman, an advertising effectiveness expert, the course focuses on building participants’ ability to consistently create highly effective advertising, and their confidence and influence in doing so.
The programme is open to agency people and client-side marketers of all levels of experience and seniority.
“There’s a lot to be learned from the younger people in the industry and a lot to be learned from the older people in the industry,” says Hurman.
“Whether you’re an Account Executive in an agency or a Chief Marketing Officer, you’re in a group where you are going to hear diverse perspectives, learn lots from and with, and be all the richer for it.”
Delivered flexibly via a combination of 30-minute video lessons and one hour live Zoom discussions, the programme is designed to be completed alongside full-time work and requires around 12 hours total study over six weeks.
The programme was launched earlier this year, and two over-subscribed cohorts of marketers and agency people ran in February and April. Feedback from participants has been hugely positive, with the programme averaging 4.5 stars and an NPS of +80.
Hurman was formerly head of planning at Colenso BBDO and managing director at Y&R New Zealand, where his work won more than 50 advertising effectiveness awards and 20 Cannes Lions.
His 2011 book The Case for Creativity explored his and others’ research showing that more creative companies, agencies and campaigns achieve significantly better commercial results. His 2020 study with Cannes Lions and WARC, The Effectiveness Code, studied nearly 5,000 effectiveness case examples and introduced The Creative Effectiveness Ladder and the principle of Creative Commitment, advertising effectiveness concepts that have been adopted by brands all over the world. His 2021 study with LinkedIn’s B2B Institute replicated The Effectiveness Code for B2B brands.
There are a maximum of 30 places available for the July cohort, on a first-come-first-served basis.
We are giving one free place on the programme away to a StopPress reader. To be in the draw, fill in this short form: https://forms.gle/txgaU718w658tqePA
Plus, members of New Zealand’s Commercial Communications Council receive a 10% discount on the Master of Advertising Effectiveness programme when they book through the Comms Council website – see https://commscouncil.nz/master-of-advertising-effectiveness/ for more details.
For more information, see masterofadvertisingeffectiveness.com or email hello@ masterofadvertisingeffectiveness.com
