http://www.youtube.com/watch?v=jvdHrjJP3Nw
http://www.youtube.com/watch?v=K0LTjI388sU
One of the smart things about Pak ‘n’ Save’s proposition is that it isn’t really based on price, it’s based on value. And that was proven recently when it was judged to be the best value brand in the country. Its entertaining corporate spokesstick Stickman has been beating that particular drum in his inimitable animated style for a few years now and DraftFCB’s self-reflexive, whimsical campaign is one of our favourites here at StopPress (not everyone likes him though). And the two latest spots reaffirm that.
Credits:
Agency – DraftFCB
Client – Foodstuffs
Client Contact – Steve Bayliss
Executive Creative Director – Regan Grafton
Creative Team – Kelly Lovelock & Peter Vegas
Agency Producer – Monique Hawkins
Suits – Jane Wardlaw & Crystal Clark
Animation – Waxeye
