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What’s black and sticky?

http://www.youtube.com/watch?v=jvdHrjJP3Nw 

http://www.youtube.com/watch?v=K0LTjI388sU

One of the smart things about Pak ‘n’ Save’s proposition is that it isn’t really based on price, it’s based on value. And that was proven recently when it was judged to be the best value brand in the country. Its entertaining corporate spokesstick Stickman has been beating that particular drum in his inimitable animated style for a few years now and DraftFCB’s self-reflexive, whimsical campaign is one of our favourites here at StopPress (not everyone likes him though). And the two latest spots reaffirm that. 

Credits:

Agency – DraftFCB

Client – Foodstuffs

Client Contact – Steve Bayliss

Executive Creative Director – Regan Grafton

Creative Team –  Kelly Lovelock & Peter Vegas

Agency Producer – Monique Hawkins

Suits – Jane Wardlaw & Crystal Clark

Animation – Waxeye

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