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Webinar announcement: How to Speak the Language of the CFO and the Board
The Comms Council is hosting a new session in its Eff Word webinar series on Wednesday June 11 at 9am.
The session focuses on one of the most persistent challenges in marketing today: how to connect with the C-suite.
Titled “How to Speak the Language of the CFO and the Board”, it will feature internationally recognised analyst and advisor Ian Whittaker.
A two-time City AM Analyst of the Year and author of How to Speak the Language of the CFO, Whittaker brings deep insight into the intersection of marketing, finance and commercial strategy.
The webinar will also explore how marketers and strategists can better engage senior decision-makers – reframing advertising not as a cost, but as a business-critical investment.
Drawing from his recent IPA paper Marketing as an Investment (2023), Whittaker will offer practical guidance on how to craft arguments that resonate with CFOs, chief growth officers and boards.
Who should attend
- Agency strategists and planners
- Brand marketers seeking stronger internal advocacy
- Anyone working to elevate marketing’s role in commercial decision-making
Date: Wednesday 11 June 2025
Time: 9.00am NZST
Speaker: Ian Whittaker – Board Chair, Advisor, Media & Tech Analyst
Cost: Free to CCC members | $50 for non-members
Registration: Click here to register
