Kiwi Property’s Sylvia Park has launched a new campaign to showcase the range of brands and styles housed within the shopping centre.
The 30-second spot for cinema and digital was written and produced in-house by 99 and The Workshop. It features upbeat music with young people showing off the latest fashions while a voiceover talks about eschewing labels, ending with “Don’t be defined by what you wear. Define what you wear” and the tagline ‘Wear it your way’.
Angela Bird, managing partner of The Workshop, says the team makes “beautiful, impactful and effective work that we are really proud of, all in-house, all with a talented and passionate bunch of people.”
“Working with Sylvia Park has allowed us to show off the calibre of The Workshop and work with a really great creative partner.”
The Workshop has recently undergone a significant facelift which has given it not only amazing visual capabilities but also extended its sound studio while bolstering its straight-to-production offering.
Jo Allen, marketing manager at Sylvia Park, says the ad is a great example of partnership.
“We went to The Workshop with a clear idea of what we wanted, and with the help of 99 we got back a piece we all really love.”