bin Laden effort nets Barnes, Catmur & Friends May Ad of the Month win

  • Advertising
  • June 2, 2011
  • StopPress Team
bin Laden effort nets Barnes, Catmur & Friends May Ad of the Month win

When news of Osama bin Laden’s demise was beamed around the world, it didn’t take long for Hell Pizza to capitalise on the news in its typical controversial style, unveiling its  ‘Come in, Osama, we’ve been expecting you’ ad. And the creative culprits behind the ad, Barnes, Catmur & Friends, have been rewarded for their efforts by taking out NAB’s May Newspaper Ad of the Month award.

The judging panel, comprised of Angus Wardlaw from Wag The Dog/Film Construction, Dave Brown from AUT Ad Creativity and Guy Denniston from Publicis Mojo, described it as a “quick, simple and very topical—plus good punctuation!”

DDB’s Coastguard ad ‘The one that got away’ was also acknowledged by the judges as a worthy runner up for the month.

The creative team at Barnes, Catmur & Friends’ will receive $250 cash with the ad sponsored by the NAB into the 2012 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2011 $10,000 Newspaper Ad of Year competition. You can see the other contenders so far here.


Client – Hell Pizza

Agency – Barnes, Catmur & Friends

Executive Creative Directors – Daniel Barnes & Paul Catmur

Copywriter – Paul Catmur

Art Director – Crispin Schuberth

Account Director – Sally Willis

Media Planning – Monica Wales


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Hell launches ‘unruly tourist’ pizza

  • Advertising
  • January 21, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit