VMLY&R has brought in the new year on a high, securing the Villa Maria Estate creative account.
The winery is one of the most highly recognised in all of Auckland and is working toward growing its presence in international markets.
VMLY&R Auckland MD, James Mok said: “We are absolutely thrilled to be appointed, it is an exciting time to be working with Villa Maria Estate, a pioneering innovator in its field, to build their international profile and increase market share.”
“We already have big ideas for a new platform that will be executed across multiple channels and brand experiences and we can’t wait to get them to market”.
Villa Maria Head of Marketing, Jesper Poulsen, said “During the pitch process I was impressed by how the agency took the time to really get under the skin of our business and understand our context. VMLY&R’s response to our brief was strategically spot on, creatively impactful & differentiated while staying true to the very essence of our brand. I am looking forward to working with the talented team at the agency to test, fully develop and launch an exciting new creative platform.”
Work commences immediately.