Vistar Media strengthens business with new appointment

Following a two-year stint as Account Director in Sydney, Sandra Scott is returning to Aotearoa to take up the role of Sales and Partnerships Director at Vistar Media.

Starting in July, Scott will lead demand-side operations for the global provider of software for digital-out-of-home (DOOH) from Auckland, helping to support the rapid growth of the DOOH category.

Reporting to Ben Baker, APAC Managing Director, she will lead the company’s continued expansion of operations in the New Zealand market, providing on-the-ground resources for agencies and suppliers, and growing and developing new and existing business.

“We’re very proud of the business we’ve built and the partnerships we’ve established remotely in New Zealand amidst border closures. Now, with Sandra relocating from Sydney to Auckland, we can work closely with customers to deliver results,” says Baker.

“As the new Sales and Partnerships Director for New Zealand, Sandra brings extensive experience in DOOH and, as a Kiwi, she has an intimate understanding of the local market.

“We are quickly expanding the programmatic DOOH marketplace in this region, which plays a key role in building our footprint across APAC, and globally. Sandra’s appointment comes at a time of significant growth for Vistar Media in the ANZ region, and we’re excited to see the further potential she unlocks in Aotearoa,” he says.  

in her previous role in Australia, Scott developed the programmatic DOOH category and drove demand-side revenues across the ANZ markets. She brings to the role over 15 years of media sales and team management experience across print, digital, SaaS and DOOH in the UK and Australia, following roles at Time Inc UK, Fairfax (now Nine Entertainment) and Bonzai. 

Vistar Media provides a demand-side platform (DSP) for media buyers to manage data-driven programmatic advertising campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar Media has demand-side agreements in place with all major holding companies, and leading independents, and supply partnerships, including oOh! Media, Mediaworks, JC Decaux (via VIOOH), Lumo, Go Media, Scentre Group, Val Morgan Outdoor.

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