V Energy has recruited a passionate fan to be the face of, and run, its V Black campaign.
The six-week campaign, via V Energy’s Facebook page, features super fan Jordan Tini informing New Zealanders that the energy drink is back for a limited time. While doing market research V Energy discovered Tini had never tried the limited edition V Black, a flavour no longer available on shelves.
Tini has partnered with a collaborative agency team that includes 99, Raydar, OMD and Fuse and The Workshop, allowing him to produce multiple content pieces every week of the campaign.
Other content includes Tini talking about asking for help from V Energy's "biggest fans", and offering challenges to win the drink including a Halloween version.
“We couldn’t have dreamed of finding a better person to build a campaign around,” said 99’s digital creative director, Jared Isle.
“He speaks an authentic V language we could never emulate and as a natural talent in social and digital it was a thrill to just let him loose spreading the word of V Black’s return.”