DARKHORSE is finishing 2020 strong by welcoming coveted brands Jockey and SodaStream to its portfolio.
After a competitive pitch, the integrated creative agency was selected to work across the Jockey portfolio, starting with the creative concepting and production of the All Blacks photoshoot in early 2021.
DARKHORSE Managing Director Mike Hewitt says: “It’s an exciting time for DARKHORSE as we add even more international names to our family of clients. With every pitch our strategic direction and ability to offer clients a diverse range of services under one roof continues to set us apart.”
Jockey has a long history of high quality and innovative products and it’s that reputation that DARKHORSE plans to build on through comprehensive management of social media, events, content production, media relations and press office, as well as creative and strategy development.
As an official sponsor of the All Blacks and All Blacks Sevens, Jockey is widely recognised as New Zealand’s number one underwear and intimates brand, endorsed by some of the most iconic and influential Kiwis.
DARKHORSE has also been appointed as SodaStream’s agency for digital and media activity, kicking off with the introduction of SodaStream’s newest brand ambassador in its biggest campaign to date, featuring none other than rap legend Snoop Dogg.
Working closely with the leading sparkling water brand, DARKHORSE will manage the New Zealand social media, digital campaign and public relations surrounding new campaigns and product releases throughout the remainder of the year and heading into 2021.