Embracing the short-form: TVNZ brings bite-sized content to OnDemand

  • July 10, 2015
  • StopPress Team
Embracing the short-form: TVNZ brings bite-sized content to OnDemand

TVNZ has launched two new OnDemand short-form offerings, youth-led magazine show Yours TV and short documentary series Loading Docs which the broadcaster says is part of its focus to support up-and-coming New Zealand talent.

Yours TV is a youth focused web series which TVNZ says will feature the best content from yours.nz alongside youth-oriented reports, interviews, performances, ‘word on the street’, reviews and competitions.

The show is produced by Damian Christie and the fortnightly 20-minute episodes will help launch the careers of future “YouTube stars, filmmakers, actors, musicians and journalists,” a TVNZ issued release says.

“TVNZ is pleased to support a new generation of talent alongside Yours TV with presenters, reporters and crew selected from creative high school and tertiary students from around New Zealand,” says TVNZ general manager programming John Kelly.

TVNZ’s second new offering Loading Docs, is a launchpad for documentary shorts supported by New Zealand On Air and the New Zealand Film Commission, a release says. “Each year Executive Producers Julia Parnell and Anna Jackson select a group of filmmakers, offering them a unique professional development opportunity. From development through to distribution, the filmmakers are challenged to expand their skills and knowledge through the Loading Docs initiative.”

The release says the range of films selected is diverse, but each explores aspects of connection which is the theme for Loading Docs 2015.

The five three-minute documentary shorts were launched yesterday on TVNZ OnDemand, with an added five premiering as part of the New Zealand Film Festival programme in Auckland, the release says.

“TVNZ is pleased to promote an initiative that gives development opportunities to new NZ documentary makers and provides new talent into the industry,” says Kelly.

Last year Loading Docs was hosted by NZ Heraldafter APN’s online publishing team penned a one-off partnership to host a series of ten three-minute documentaries on the NZ Herald website.

StopPress asked TVNZ how Loading Docs ended up on its platform and if it had to pitch for exclusive rights. TVNZ publicist Josephine O’Sullivan says the broadcaster doesn’t disclose commercial details pertaining to content but says TVNZ is happy to have shared rights to Loading Docs “who have an ethos of making their content widely available".

O'Sullivan also says TVNZ will soon be running standard pre-roll advertising across both of the new short-form shows.

Kelly says: “TVNZ is pleased to support new talent coming through the industry. We already have several episodes of Yours TV on OnDemand and we look forward to hosting Loading Docs, which showcases some of New Zealand up-and-coming filmmakers from July,” he says. “It is a fantastic opportunity that has allowed us to give new talent a place to showcase their work through short-form content on OnDemand and at the same give viewers the opportunity to engage with local content in bite-sized amounts at home or on the go.”

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  • Advertising
  • January 18, 2019
  • Caitlin Salter
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The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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