TVCs of the Week: 29 October

  • TVC
  • October 29, 2013
  • Ben Fahy
TVCs of the Week: 29 October

Who's it for: Fresh Up by Colenso BBDO and Plaza

Why we like: The 'Thirst is Creepy' campaign was a shift away from Fresh Up's heartland of ridiculous, immensely powerful refreshment. But now it's back doing what it does best, with the 'big, blokey, unapologetic thirst quencher' creating some unintended consequences.  

Who's it for: The Warehouse by DDB and Sunday Punch

Why we like it: What better way to show the naysayers the quality brands The Warehouse now stocks after its recent overhaul than by showing some of those naysayers running around the store trying to win them. 

Who's it for: NZ Police by M&C Saatchi and Krafthaus Films

Why we like it: As evidenced by M&C Saatchi's Effies haul, these ads are doing the business when it comes to police recruitment. And the personal stories are still pretty powerful. 

Who's it for: Lydia Ko/NZ Golf by Augusto

Why we like it: Part public announcement to officially launch Ko's professional career, part promotional campaign aiming to drum up golf membership, and all class. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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