Who's it for: Tui by Saatchi & Saatchi and Assembly
Why we like it: Anti-social media musings have proven to be pretty popular recently (and, in the case of Look Up, it led to some rather ironic over-sharing). And Tui's take on the original handheld device to celebrate its 125th anniversary adds to that catalogue with an ode to the power of the social lubricant.
Who's it for: Ford by JWT and Underpants
Why we like it: Fieldays is an important event for car manufacturers. And there are a multitude of deals on offer. But Ford and JWT stand out from the flock with their woolly numbers and the tie-in with a Kiwi classic, A Dog's Show.