TVC of the Week: 17 July

  • TVC
  • July 17, 2012
  • Ben Fahy
TVC of the Week: 17 July

http://www.youtube.com/watch?v=qZv40rQONBw

Who's it for: McDonald's by DDB NZ and Revolver

Why we like it: It may not be the best guide to responsible parenting, but it's a nice slice of Australasian life and it shows how sport-loving kids–and their parents—might deal with the annoying hemispherical time differences to get their fill of the London Olympics.

http://www.youtube.com/watch?v=SN1Ftq1qCkU

Who's it for: Lawson's by Publicis Mojo and The Down Low Concept

Why we like it: Australia generally has it over New Zealand when it comes to making comedy. But oh how the tables have turned for this six-part 'viral' campaign.  

http://www.youtube.com/watch?v=-qJuYApNz10

Who's it for: Pak 'n' Save by DraftFCB 

Why we like it: A slight departure from the norm, with a soothing soundtrack, soaring birds and a stick figure with a Jason Voorhees mask on to celebrate Friday the 13th. 

http://www.youtube.com/watch?v=eDmQ70C2QPI

Who's it for: Auckland City Mission by Publicis Mojo and 8com

Why we like it: A fairly straightforward spot to show the benefits of 'spreading the warmth' with a donation. And it links to an interactive map that aims to find Auckland's most generous suburb. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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