TRA Labs announces inaugural Advisory Board, to support global growth aspiration

TRA Labs, the innovation and venture arm of premier insights group TRA, has announced the creation of its inaugural Advisory Board. The Advisory Board brings together exceptional industry leaders to support the aspiration to become a global leader in the research-tech space.

“The announcement of the Advisory Board is a big milestone for the TRA Business Group,” says Connon Bray, Partner and Executive Director, TRA Labs.

“Appointing such a high calibre group of individuals is a clear signal of intent and is a strong indication of how we see the future of our business and our industry.” 

The Advisory Board members each bring deep business leadership with strong commercial, operational and strategy expertise. Collectively, they will support TRA Lab’s strategy and evolving venture portfolio and roadmap. Founding members of TRA Labs’ Advisory Board include:

L-R: Aaron Ward, Hema Patel, Levi Allan, Mike Hanna.

Antony Ede, Partner and Executive Director, TRA Labs says: “Assembling the Advisory Board is a key strategic move to enhance our capability in the venture space and accelerate the growth of the portfolio. This exceptionally talented group will guide the growth of our portfolio and in doing so support the operating businesses to achieve their goals.”

“The research industry is at an inflection point. A USD $76B industry is in the midst of a significant transformation as incumbents struggle to move passed a pure consulting model and new entrants deliver technology solutions – but often without meaning,” explains Bray. 

“We think the future of the insights industry will be about human and machine. TRA Labs is focussed on turning our understanding of human behaviour into amazing digital and global solutions. We are privileged to have assembled an Advisory Board who have decades of experience scaling NZ ventures to the rest of the world.”

New Advisory Board member, Hema Patel says: “I am thrilled to be joining the Board of TRA Labs to fuel my passion for innovation, disruption and growth through data and software. As an Advisory Board member, I look forward to helping TRA Labs’ brands such as Zavy, Tracksuit and Streamlight on their exciting journeys – working with great people changing and challenging traditional idealogies.”

Aaron Ward adds: “New Zealand and Australia can lead the world in technology if we can dream big and act fast – the TRA Labs team have a built a clever model to harness both and win.”

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