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Tourism Ireland taps into Game of Thrones hype

Game of Thrones has seemingly become to Ireland what Lord of the Rings is to New Zealand: a perfect opportunity to market stunning landscapes to fans of the series.  

And for this reason, Tourism Ireland and HBO have been surprising Ireland’s residents and visitors by scattering fantastical Game of Thrones props around the country to promote the show while simultaneously promoting Ireland as a tourist destination for Game of Thrones fans, or anyone who admire the stunning landscapes in the series.

The Game of Thrones props including dragons’ eggs and three-eyes ravens have been appearing in various spots over the past few weeks as part of a campaign organised by agency Publicis London.

Spotted in Northern Ireland! Two words: WESTEROS ROADTRIP #GOT http://bit.ly/GOTTerritory

Posted by Tourism Ireland on Sunday, 12 April 2015

In addition, a video has also appeared of what appears to be Daenerys’s dragon eggs at a market alongside your standard chicken eggs labelled “Targaryen farmed”, “$125 each”. The middle egg in the video appears to be about to hatch a dragon.

Spotted in Northern Ireland! Fresh dragon eggs? Unusual produce at St George’s Market! #GOTterritory #GameofThrones #NorthernIreland http://link.ireland.com/gzMIfrQsM

Posted by Tourism Ireland on Sunday, 19 April 2015

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