Earlier this month DDB, Shine and Colenso BBDO all rallied to secure the $2 million pitch for Tip Top. The account has been awarded officially to Shine.
While under Fonterra, Tip Top had worked with Colenso BBDO. Back at the start of November Stephanie Stuart told NZ Herald it had sent out a brief to a number of creative agencies.
“As many businesses are doing, we run a model where the creative partner we work with depends on the job being done.”
Now, Shine will pick up the account, chosen for its superb creative talent and depth, strategic nous, people with great commercial minds and an agency that can also act as a consultant to our management team on a range of initiatives, said a Tip Top spokesperson to The Herald.
Shine also runs large accounts including Z Energy, Spark, Genisis and Tower Insurance.