‘There’s a snag’ in Hellers’ new campaign by YoungShand

In time for summer barbeques, Hellers has released its first campaign by YoungShand since the agency picked up the account in August.

Called ‘There’s a Snag’, the campaign shows Hellers as the meal solution in unexpected situations. And despite being by a new agency for the brand, there’s a familiar touch with the inclusion of Leigh Hart.

About the appointment of YoungShand, Christine Cash, Hellers chief executive, says the agency delivered on the partnership approach and strategic thinking it was looking for during the pitch process.

“Hellers is an iconic New Zealand brand, and we needed our new campaign to step up the affinity for the brand as well as communicate our broad range of products.  YS has absolutely delivered on our objectives with the first campaign.”

Scott Maddox, YoungShand creative director, adds it’s been great to work alongside the Hellers team to refresh and reimagine this iconic Kiwi brand.

“Leigh is sure to have Kiwis stocking up their fridges in preparation for any unforeseen snags.”

Alongside the 30-second spot, the campaign also includes a series of 15-second spots showcasing a range of new products.


Client – Hellers Limited
CEO – Christine Cash
Marketing Manager (Brand) – Brydon Heller
Marketing Manager (Commercial) – Sara Holmes

Agency – YoungShand
Creative Director – Scott Maddox
Creative Director – Anne Boothroyd
Senior Writer – Angus Hennah
Client Service Director – Emma Dalton
Strategy Director – Jesse Kelly
Agency Film Producer – Esther Watkins
Designer – Ryan Overeem
Media Account Director – Kathleen Gunther
Media Planner – John Waltmann/ Madison Rouse

Media Agency – Rocket Media
Strategy Director – Gareth O’Connor
Business Director – Toni Steiner

Film Company – Film Construction
Director – Perry Bradley
Executive Producer — Ivan Barge
Post Production – Toybox
Sound Studio – Liquid Studios
Photographer – Alex McVinnie

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