With Christmas right around the corner, The Warehouse has collaborated with DDB Group Aotearoa to launch its latest campaign, ‘A Christmas Spent Together’ as part of The Real Bargain brand platform.
Drawing inspiration from one of New Zealand’s most iconic slogans, “Where everyone gets a bargain,” The Warehouse’s brand platform reimagines the concept of a bargain and highlights stories that connect genuine emotional significance to some of the best, affordably priced products available.
A Christmas Spent Together centres around the joy of spending time with family and friends, sharing moments and creating memories together. A series of stories make up the campaign, each showcasing the range and value of products customers can find when they start their shopping with The Warehouse this festive season.
Jonathan Waecker, Chief Customer and Sales Officer at The Warehouse Group, says: “Christmas is a time to spread joy and create memories with loved ones. But with the current cost of living crisis, we also know it is increasingly important for families to have affordable ways to celebrate this Christmas.
“The Warehouse offers a range of incredible products and gifts at great value price points, and really does have something for everyone. We want to make sure that all Kiwi families get to enjoy Christmas this year.”
Veronica Copestake, Creative Director at DDB adds: “We know how dedicated The Warehouse is towards making sure all New Zealand families have access to a wide range of bargains this silly season, which makes us even prouder to work together on A Christmas Spent Together.”
Consumers can expect to see more of A Christmas Spent Together across all channels, including TV, outdoor, MarketMedia, digital/web, social media, and instore.
Client credits: The Warehouse Group
Jonathan Waecker – Chief Customer and Sales Officer
Rachel Hitchcock – Marketing
Laura Fisher – Marketing
Jordan Thomas – Marketing
Agency: DDB Group Aotearoa
Media Agency: OMG New Zealand
Production Company: FINCH
Director: Stephen Carroll
Managing Director / Executive Producer: Corey Esse
Producer: Duncan Bernard
DOP: Gin Loane
Production Designer: Sarah Cooper
Casting: Catch Casting
Post Production: Atticus
Post Producer: Jadon Miller
Editor: Tim Mauger
Colourist: Pete Ritchie
Lead VFX Artist: Stu Bedford
Sound Design: Liquid
Music Composition: Cam Ballantyne, Beatworms
Photographer: Troy Goodall, Match Photography