Kiwis have a special way of celebrating Christmas, from picnics on the beach under the Pohutukawa trees to lazy days at the bach spent eating a massive amount at lunch and being asleep by two in the afternoon. The Warehouse’s latest Christmas campaign highlights that no matter the type of day you’ll be having, it has Kiwis covered.
Created by DDB and titled ‘The one place for any Christmas’, the campaign highlights a whole range of different Kiwi Christmas that take place on our shores. There is a lot of strong diversity in the ad which reflects our communities as the Warehouse promotes itself as the go-to during the season.
Kiwi Christmas’ is full of funky traditions that differ greatly from family to family. Damon Stapleton, regional chief creative officer DDB Australia & New Zealand, says they wanted to move away from the typical Christmas stereotypes and create a campaign that realistically represents the diversity in our country.
The Warehouse general manager of marketing Anna Lawrence says that The Warehouse’s cheerful new Christmas campaign captures the spirit of the season, demonstrating how The Warehouse is the one store that can bring all Christmases to life.
“We wanted to highlight some of the many ways people see Christmas here in New Zealand and celebrate the diversity that makes us who we are… We’re proud to be seen as the one-stop-shop for Kiwis holiday needs, and to be part of the celebration of our differences during the Christmas season,”
Client credit: The Warehouse
Chief Marketing Officer – Jonathan Waecker
Head of Strategy – Andrew Stein
General Manager Marketing – Anna Lawrence
Head of Marketing – Becki Butler
GM Marketing Communications – Birgit Hoeglinger
Integrated Marketing Communications Manager – Will Harvey
Integrated Marketing Communications Specialist – Greta Rountree
Creative Director – Diana Hornal
Head of Copy – Troy Rawhiti-Connell
Agency credit: DDB New Zealand
Chief Creative Officer – Damon Stapleton
Executive Creative Director – Gary Steele
Creative Director – Brad Collett
Art Director – Gareth Rice
Copywriter – Geordie Wilson
Managing Partner – Nikki McKelvie
Group Business Director – Annabel Rees
Senior Business Director – Hanna Pettit
Senior Business Manager – Georgie Levitt
Business Coordinator – Margot Rudolphe