Ogilvy NZ has helped the University of Auckland launch their new Bachelor of Communication degree, with a striking creative campaign for the Faculty of Arts.
Centred around the idea that ‘Communication is powerful’, Ogilvy NZ’s campaign uses the impact of words at the core of the artwork, paired with simple paper art forms and a minimal colour palette. The campaign plays on the power of communication and how impactful it can be in its simplest forms.
Each piece of creative heroes one provocative word to grab people’s attention. Additional words then transform each piece of communication into a positive call to action. This powerful campaign cuts through easily and gives the audience time to pause and consider how – with a Bachelor of Communication – they could positively impact our current climate.
Ogilvy NZ Group Creative Director Nina East says: “Good communication has the power to educate people and help them make sense of the world. How information is communicated directly influences how we interpret it.
“We wanted to bring this thinking to life with a creative campaign that would resonate with prospective students and give them something to think about.”
The integrated campaign ran across OOH, social, digital, and print, including an innovative transparent wrap around the NZ Herald’s Canvas magazine.
The University of Auckland’s Communications and Marketing Manager – Faculty of Arts, Donna Geraghty, says: “It was so exciting to unveil our new Bachelor of Communication and we’re seeing strong interest from the market already. Ogilvy NZ’s campaign had a vision at its heart.
“They’ve successfully created a campaign that is so striking and powerful, but still really simple and clear.”
CREDITS:
Client: University of Auckland – Faculty of Arts
Creative Agency: Ogilvy NZ
Photography: IDC
Media Agency: MediaCom
