Big Communications’ new TVC for boutique retirement village The Grove Orewa looks at retirement village living through the uncomplicated eyes of a child.
Managing Director at Big, Ant Salmon, observes that a lot of current retirement village advertising suggests that moving into a village is life changing.
Salmon says: “The truth is actually that life goes on as normal, just without the worries of home ownership or the social isolation of living on a street where your neighbours are all at work Monday to Friday.
“We wanted to show this in the simplest way possible, through the eyes of a young girl visiting her Nana and Poppa; because when you live in a retirement village your grandkids can still come and visit, just like they did before you moved.”
Shot by Luke Sharpe at Bunker, the ad went to air earlier this month.