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TBWA announces new creative director

Wiktor Skoog, previously TBWA’s creative products director, has stepped up into the role of creative director for TBWA/MAKE.

Skoog up until this point held the shared role of creative products director across Melbourne and New Zealand for TBWA and now steps up to bring forward TBWA/MAKE which has been quietly churning out the wins.

Wiktor was the design creative director behind ANZ’s Mr Humfreez, which recently won D&AD’s only Australasian Yellow Pencil.

Skoog says Make has been building up for about a year, and is now looking forward to further innovation and creation in the category.

“We have been operating “Make” in the shadows for about a year now, very much like a startup. Constantly learning as we do things differently with our client partners and also well outside of our current clients. For me it has created a type of freedom that is really refreshing and rare in agencies.

“The crew in the Auckland office are a lovely bunch of talented people and working with Shane and Catherine is an absolute treat. They are such modern leaders. And they get it. They are also hilarious human beings that you don’t really feel that you work for, but you are on an adventure with. That’s special.”

Shane Bradnick TBWA\NZ CCO says, “Wiktor is an amazing dude and incredible talent, one of those true unicorns you hope you’re lucky enough to work with in your career. He has a mind like a Swiss Army Knife and the energy, resilience, and drive to get special things done. 

“He’s already made game changing work with us and we know in this new role he will be able to put his considerable talents to use for even more businesses in New Zealand.”

Catherine Harris, TBWA\Group CEO says, “It’s more and more important for agencies to bring in talent that challenge our ways of working and our models. Wiktor is an outstanding creative talent. He is a true disruptor and an awesome collaborator. We could not be more excited to expand his role and have him lead this new unit of TBWA\NZ.”

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