NZME’s Radio Hauraki is supporting Kiwi men’s mental health on September 10 with a No Talk Day.
All advertising, announcers, traffic, weather, and news will be silenced in on September 10, which is World Suicide Prevention Day, and aims to create space for listeners to talk to others about their wellbeing.
“We ran our first “No Talk Day” last year and we were stunned at the positive feedback we received. The video the team produced reached nearly 800,000 impressions across Facebook, Instagram, and YouTube,” says Radio Hauraki content director Mike lane.
“The backing from prominent New Zealanders and Kiwis involved in suicide prevention and mental health support was incredible. The Black Caps cricketers even created and shared their own No Talk Day video.”
Mens mental health in New Zealand has become and increasingly significant issue. New Zealand’s chief coroner advised last month that in the year to June, 654 people committed suicide throughout the country and 471 of those deaths were men.
Radio Hauraki is addressing the issue alongside partner Movember Foundation NZ, a charity that addresses some of the biggest health challenges facing men, both with the aim to raise the topic with the network’s primarily male audience.
“While it’s great those numbers are down in 2019, each of the 654 deaths represents a tragic loss to so many New Zealand families. We need to continually do all we can to raise awareness, get people talking, get men to seek help from mates, from family, from professionals,” says Movember NZ country manager, Robert Dunne.
“Last year our Movember campaign saw a 12 percent increase in donations and participation. The support from Radio Hauraki’s “No Talk Day” was brilliant and we’ve very happy to partner with the team again.”
No Talk Day will be supported by a multi-platform campaign across NZME brands, including the New Zealand Herald in print and online.