Stuff enters new era with launch of digital sites for three key mastheads

Stuff is investing in three of its historical mastheads by launching digital sites for The Post, The Press, and the Waikato Times, representing a significant new era.

The new sites provide a distinctive digital offering, and a new way for subscribers to access award-winning journalism.

The launch of the digital sites also marks the transition of the Dominion Post masthead in Wellington to The Post, in line with the publication’s commitment to reflecting a modern, progressive Aotearoa and serving the country with must-read news from the capital.

“These publications have been at the heart of New Zealand journalism for more than 160 years. Thanks to our subscribers and advertisers, we have been there through every milestone in the development and growth of our country. We are really proud to be entering a new era in our history with them, and continuing to offer them great journalism and connection to their communities and the issues that matter,” says Stuff CEO Sinead Boucher.

Along with the sites, Stuff is launching digital subscriptions for the first time in its history, a huge step forward for the business as it continues to invest in a sustainable future for journalism.

This means that the journalism produced by these newsrooms will largely only be accessible to subscribers while Stuff.co.nz remains the accessible, live, vibrant, addictive news site it is today, Boucher says. 

Stuff has also revealed fresh brand identities for each publication which will feature in print and digital channels from Saturday.

Stuff Chief Content Officer Joanna Norris says Stuff and the masthead sites will complement each other, rather than one being a substitute for the other. 

“We will encourage our audience to avidly consume Stuff, and to subscribe to one or all of our mastheads. Each masthead will feature sharp journalism reflecting the unique nature of the regions they operate in.

“The Press and the Waikato Times are fierce champions for their local communities, whether they’re holding local authorities accountable or celebrating the richness and diversity of local people, places, culture and environment,” says Norris.

“The Post is the Capital’s newspaper, aimed not just at Wellingtonians but people throughout the country who want to know what’s going on behind closed doors in the halls of power, in Parliament and the public sector.”

Norris said the Wellington-based newsroom will set the daily agenda, uncovering how decisions made in the Capital affect business, individuals and communities across Aotearoa. They will also dig in to the distinctive nature of Wellington, the arts, technology and screen sectors and all that brings the capital to life each day.

The Gallery team will continue to lead the charge on important political news, and the stories behind the policies.

“Our editors love bringing our subscribers essential exclusive news every day and appreciate the support for our journalism which plays an important role in a strong society.”

Stuff Executive Commercial Director Matt Headland says the evolution of the Stuff Group creates a leading data-rich audience network, providing a depth of connection points and advertising opportunities across a full multimedia suite of products.  

“Advertisers told us they want more relevant local alignment across multimedia channels and we’ve seen strong demand from the advertisers we’ve engaged so far on this new opportunity,” says Headland.

“Whether it’s reaching audiences at scale in print, digital and audio channels, or capturing attention in a one-to-one interaction via our portfolio of newsletters, advertisers who want to find their next customer will find them in the Stuff network.”

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