Stuff campaigns finalist in international Native Advertising Awards

Stuff Group has been shortlisted in four key categories at the international Native Advertising Awards in London this week, up against creative campaigns from the New York Times, Condé Nast and Forbes. 

The awards, part of the Native Advertising Institute, celebrate the art and science of storytelling that resonates — honouring the most innovative, effective, and captivating campaigns in media. 

Stuff’s Harakeke Commercial Content team has been shortlisted in four categories for client partnerships: 

• Best Interactive Campaign for Triton’s Get Amongst It which prompted Kiwis to experience how hearing loss feels, through gamification and other channels. This campaign is also a finalist in Best Print Product. 

• Best Sustainability Program and Best Political Program for Abuse in Care – Shattering The Shadows.This groundbreaking content series, directed by the survivor advisory group of the Royal Commission of Inquiry into Abuse in Care, tells the stories of survivors through compelling narratives. 

Creativity and collaboration

Stuff director of Harakeke, Margaret Hawker, says creativity and collaboration between content creators and commercial partners is at the heart of Stuff’s finalist nominations. 

“What makes these finalist campaigns really special is brave clients who allow us to share the responsibility of their stories,” she says. 

“It’s then our job to bring audiences at scale in the way we know how, connecting emotionally and through unique storytelling that creates engagement, participation and interaction with Kiwis.” 

The winners will be announced in London later this week.