Auckland PR firm, Wright Communications, has started the year strong earning B Corp certification, winning clients and appointing three key hires.
Wright Communications managing director Nikki Wright is pleased to have received the B Corporation certification which means the company has been verified by B Lab as having high standards of social and environmental performance, transparency, and accountability.
“Sustainability is at the heart of our business so receiving B Corp certification is very significant for us. Our score of 102.5 is higher than several New Zealand brands that are recognised by their sustainability credentials.”
Concrete New Zealand, the national body representing the concrete industry, has engaged Wright Communications to tell the “story of concrete” including its sustainability and resilience as a construction material for buildings, roads, and bridges.
“Our sustainability credentials were a key factor in Concrete New Zealand’s decision to use our services,” said Wright. “Concrete is going to play an important role in building back better the country’s infrastructure that has been destroyed by climate change-related extreme weather events.”
Concrete New Zealand Chief Executive Rob Gaimster says: “Wright Communications understands sustainability storytelling, which is critical for retaining stakeholder support as carbon footprint is becoming a key deciding factor for which materials are used for construction projects.”
In a competitive pitch, Wright Communications has also retained Dry July NZ Trust, who run the annual Dry July campaign, an annual one-month fundraiser that challenges people to go alcohol-free and raise funds for New Zealanders affected by cancer.
“Retaining Dry July NZ Trust is an endorsement of the work we have done to publicise their fundraising efforts over the last five years – but it was our fresh ideas and passion to promote Dry July this year that gave us the edge,” says Wright.
“Along with our new business we have appointed two new senior account directors Ellie Martel and Rob Fitzgerald and digital marketer Juliette Desborough-Mitcalfe.
“Ellie has extensive experience in journalism and public relations across New Zealand, Australia and the UK including working as a political editor and press secretary. She has been a PR consultant for companies in the business, finance, health, and construction sectors.
“With more than 10 years’ corporate communications experience, including with major multinationals in the energy and transport sectors, Rob has played a key role in some of New Zealand’s highest profile media and public policy issues in recent years.
“A BA graduate with a double major in communications and film, television and media, Juliette supports and complements Wright Communications’ corporate and consumer PR teams by creating digital content, optimising web copy and producing beautifully designed collateral.
“Natural catastrophes have given New Zealanders a very rough start to 2023. The effects of climate change are not in the future – they are now.
“This just confirms our long-held commitment to sustainability and to helping our clients to accelerate their efforts to de-carbonise and care for the environment, not to mention their people and communities.
“Our B Corp certification confirms we are the real deal in these departments – and our team including our new appointments Ellie, Rob and Juliette – is ideally placed to help companies do the right thing by people and the planet and to tell their sustainability stories.”
