‘We don’t produce, we create’

In the creative industries, the Christmas message is a time for experimentation and show-offery. And The Downlow Concept’s ‘annual non-denominational holiday video’ is a gem. Running the gamut of corporate video cliches, the production company responsible for 7 Days, Coverband, Hounds and fair few ads has created a glorious visual treat that includes generic words, shirtless men, fingers on fences, cutting-edge animation and, perhaps most importantly, gas heating. It also features Josh Thomson doing a fine impression of Little Richard. 

Here are a couple of their earlier festive efforts. 

And here are some other agency Christmas efforts: 

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