Launches, expansions and acquisitions across the industry.
Dentsu announces D4
Dentsu Aegis Network announced earlier this week its platform Denstu Dynamic Digital Display (D4). The platform serves dynamic ad content directly to programmatic display ads and digital outdoor screens simultaneously.
Richard Pook, general manager of Amplifi at Dentsu Aegis Network says, “Advertisers want to deliver dynamic and personalised messaging at scale across every media channel, not just online. Naturally, advertisers started to explore opportunities to leverage dynamic creatives on outdoor screens but quickly ran into big problems with cost, control and complexity. Until now that is.”
Sean O’Donnell, Marketing Director at DB said, “D4 allowed us to directly update content for outdoor and online in real-time without having to dispatch countless static creatives. It has changed the way we think about outdoor in our media mix.”
The real-time, dynamic nature of the creative and the way it can synch with messaging in other online channels, backed up with market-leading research and insights to deliver the best possible campaigns opens up big opportunities for outdoor media.
Eleven goes flying
Eleven PR has been appointed the PR for Cathay Pacific airlines, now tasked with growing the brand presence in New Zealand and raising awareness of its global network.
Angelina Farry, managing director of Eleven PR says, Eleven offers best-in-class local PR strategy plus a Trans-Tasman operating model. This means our Trans-Tasman clients benefit from a collaborative PR team working to one unified strategy, using shared methodologies. It’s an attractive proposition for clients who have offices in both New Zealand and Australia.”