Launches, expansions and acquisitions across the Industry.
Lumo goes nationwide
Lumo Digital Outdoors officially rolled out nationwide across New Zealand as it introduces three more smart screens across the country. Their new digital billboard on Vivian Street in Wellington and two in the heart of Auckland – located in Kingsland and Ponsonby – are the newest members of the Lumo family.
Lumo co-founder and CEO Phil Clemas says, “It was always our intention to have a national presence and offer only the best large format digital billboards to advertisers and agencies. We have strict criteria when choosing sites, which is why we had to be patient and wait until we found the right property in Wellington”.
“Building a premium digital network was just the beginning. What really drives us, is being able to change the game by introducing simple ideas such as aerial drone footage of each site, or more complex innovations such as our LUMO-Livestreaming, real-time traffic analytics and independent campaign display reports,” comments LUMO’s other co-founder, Kent Harrison.
Building up
Digital ad network Scroll Media has signed three more publisher groups to its network including Allied Press – the beholders of Otago Daily Times and Ashburton Courier – and Bay of Plenty news site SunLive.co.nz.
According to the release, the addition of the groups means advertisers can reach the regional audience via programmatic channels and buy display, video and native advertising efficiently.
Managing director of Scroll Media Jane Ormsby says: “We are delighted to have the regional newspapers come on board following the unfortunate closure of KPEX. We have added over 1 million extra unique users across the country programmatically to our network. The team at Scroll are looking forward to bringing these regional publishers to advertisers, along our new custom audience vertical offering.”
Alongside the publisher groups, Scroll Media has added motor licence tests site www.drivingtests.co.nz, which allows advertisers access to the youth market and entry car buyers, and worldwide weather forecaster Accuweather.com, which offers weather-based targeting.
Scrolls offering now has a combined reach of over 1,969,000 monthly unique users.
