Subway New Zealand has taken to Queenstown waters for the filming of its next brand marketing campaign, set to go live across the Australasia region next month.
Eagle-eyed locals were quick to notice the arrival of a giant Footlong sub floating on Lake Wakatipu earlier this week, sharing photos across social and local community groups in a mission to find out more.
So… why was it there?
The giant sandwich is part of the latest campaign celebrating the brand’s iconic Footlong sub. Recent campaigns have included bold billboards showcasing a larger-than-life view of the food, without a logo or brand name in site. This latest campaign continues that bold creative approach.
Subway Head of Marketing, Rodica Titeica says: “Judging by the response from locals so far, the iconic Footlong sub is well-known, well-loved and easily identifiable.
“Very few brands can showcase their products without context, and still manage to have fans recognising it, tagging their social media handles and wanting to know more.”
This isn’t the first time Subway has opted to film on New Zealand shores for both ANZ markets, with the brand also shooting their Eat Fresh relaunch campaign starring Julian Dennison in Auckland late last year.
Titeica says: “With the countless idyllic landscapes on offer and fantastic film crews who are enthusiastic in helping us bring our bold ideas to life, it was a no-brainer to film our next TVC in New Zealand.”
Fans will have to wait to see why the sandwich was in Lake Wakatipu when Subway’s TVC launches next month.
It will be the sixth campaign produced by Publicis Worldwide since their appointment as the brand’s creative agency of note for Australia and New Zealand in mid-2020.
Creative agency: Publicis Worldwide
Production crew: Happy Films