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Brands bet on Bond

James Bond returned to New Zealand cinemas last week with the release of new film, Spectre but the race between advertisers to cash in on brand Bond has continued apace since theatrical trailers were released.

From his sophistication oozing Aston Martin, resourcefulness and casual debonair charm James Bond has been a source of cultural fascination since the secret agent’s first appearance in 1960’s Dr No where he was played by Sean Connery.

Despite the initial controversy surrounding Daniel Craig as the new 007, the blonde Bond has proven to be extremely marketable whether it be Land Rover, Heineken or Omega as these Spectre-related promotional spots demonstrate.

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