Following a competitive pitching process, Public Trust has moved its account to Special Group who is now the acting lead brand agency.
“Public Trust is an organisation with an incredible history,” says Special Group managing partner Michael Redwood.
“They deliver a vital service to Kiwi families and businesses, and as around half of us do not currently have wills, there’s real potential for growth. They are a great team and we’re rapt to be working with them.”
Public Trust is New Zealand’s largest provider of wills and estate administration services encompassing legal, financial, investment, trusts, estate administration and estate protection.
“Special Group gave us real confidence in how they demonstrated an understanding of our organisation and the important role we play in the New Zealand community,” says Sarah Pepworth, Public Trust GM marketing & customer experience.
“We are excited about the opportunities ahead to re-energise our brand and help make sure our important services are accessible to all Kiwis.”
