Special CSO named best in the world

Rory Gallery, Chief Strategic Officer at Special New Zealand, has been named Global Strategic Planner of the Year at the Campaign Global Awards in London.

On the win, Gallery says:  “It’s a true honour to be recognised by my peers with this award, but it’s actually a testament to the hard work of our full team but mostly our brave and collaborative clients – I owe everything to them.”

“Special is an agency that believes the most creative work is the most effective work, and we’ve proven it time and time again with globally recognised campaigns.  It’s an exciting time to be here and we’ve got a lot of great work coming up for our partner clients that we can’t wait to share.” 

Tony Bradbourne, founder and CEO of Special, adds: “I couldn’t be prouder for Rory. He’s a brilliant partner to me and our clients and a really important part of the incredible culture here at Special, and has built such an incredible and internationally recognised planning department. I love working with him as much as our clients do. We all know that the most awarded creative campaigns are the most effective campaigns, it’s been proven beyond doubt over the past decade, so it’s great to see Rory recognised globally at the highest level for championing that focus on creativity to deliver effectiveness.”

Rory joined Special four years ago with a remit to make the agencies strategic output as world renowned as its creative output, in partnership with core Special clients. And this year alone three Special campaigns have been ranked in the world’s top 100 most effective campaigns by WARC – #3 ‘Meddle in the New Zealand Election’ for Every Kiwi Vote Counts, #13 ‘Good Morning World’ for Tourism New Zealand and #54 ‘Do Something New, New Zealand’ also for Tourism New Zealand.

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