Manning celebrates his first account win as 99 picks up Spark Digital creative

  • Advertising
  • October 3, 2016
  • StopPress Team
Manning celebrates his first account win as 99 picks up Spark Digital creative

The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.

Spark already works with Clemenger-owned agencies Colenso BBDO, Proximity and Touchcast, and this appointment will give the group additional input into the creative direction of the telco. 

 "99’s new relationship adds significantly to Clemenger Group’s unified model for Spark," says 99 managing director Paul Manning. "Together, we’ll be developing truly exciting work at the intersection of creativity, data and technology.”

This is the first significant account win for Manning since joining 99 from Ogilvy at the end of last year, and he hinted that there would be more to come.

Since joining the agency, Manning says he has been working hard behind the scenes, tinkering with the structure and adding capabilities to ensure that the agency is as competitive as possible. 

And it's approach that seems to be working, with Spark Digital's manager of brand communications Tessa Tierney saying that the suite of capabilities across the agency proved very persuasive.   

"99 brought their expertise in content marketing and customer experience to the table, along with outstanding in-house production facilities," she says. "Together we’re developing an innovative content strategy that will accelerate the effortless adaptation of digital tools and services for businesses across the country.”

Neither Spark Digital nor Manning commented on which agency held the account prior to this shift.   

However, StopPress understands that Spark Digital previously worked with Goodfolk, alongside a number of other agencies on a project-by-project basis.


Goodfolk general manager Benn Winlove sent through the following statement: "We enjoyed an eight-year relationship with Spark Digital ... We wish them all the best and have been working hard to ensure the transition goes as smoothly as possible."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit