Spark’s latest campaign aims to help New Zealand businesses cope with feelings of ‘tech paralysis’.
The fast-paced and constantly evolving technology landscape often leaves business leaders with more questions than answers, says the campaign.
It builds on Spark’s programme of initiatives created to accelerate businesses in Aotearoa one technology generation forward to boost productivity.
“In recent years we have seen an influx of new technologies, from AI to cloud to IoT, and this has come with an overwhelming amount of information. We are seeing a number of businesses who feel paralysed by the need to embrace these technologies, but not knowing where to start,” says Matt Bain, Director of Data and Marketing at Spark.
“In our 2024 NZIER report, we found a 20% uplift in the use of advanced technologies could increase GDP in New Zealand by up to 2.08%, increasing industry output by up to $26 billion over 10 years. At Spark we have the expertise to assess the needs of a business holistically and work collaboratively with our customers to find tailored solutions that lean on advanced digital technologies.
“Ultimately, our customers don’t need to know everything when it comes to the latest in technology. With their knowledge of their business combined with our expertise in emerging technologies, we can work together to accelerate businesses forward.”
The new campaign spans outdoor, TV, online video, digital and social media.