Starring students from kura, primary, and secondary schools across Aotearoa, Southern Cross and Havas have teamed up to create a new campaign for the insurance company’s mindfulness programme.
The campaign, which goes live on Sunday, February 12, includes a television commercial which will also play online and social media assets across Facebook and Instagram, and a specially written and produced song by New Zealand’s most awarded advertising composer Jim Hall.
More than 100,000 tamariki in more than 320 schools have been through the Pause Breathe Smile programme, delivered by more than 7,000 trained teachers.
Social media posts
A young girl talks about how taking a deep breath helps with anxiety
A young boy talks about what he’s learned from PBS makes him feel good inside, with slow breathing helping him cope with the ‘noise’
A young boy talks about ‘dropping an anchor’, which helps him keep steady
Production details
Client: Southern Cross
Chief Communications & Brand Officer: Joanne Mahon
Senior Brand Manager – Master brand: Toni Deller
Creative Agency: Havas New Zealand
Producer: Lisa Nolan
DOP: Duncan Cole
Creative Director: Ben Handy
Editor: Chris Williamson
Music: Jim Hall
Audio Post: Franklin Road
Media Agency: Havas New Zealand
Schools: Wakaaranga School (Howick), Foxton Beach (Palmerston North), Tahatai Coast (Papamoa)
Choir: The Cherubim Choir of Saint James School, Lower Hutt
Choirmaster: Sarah Malone
Choir organised and conducted by Ella Buchanan-Hanify
