Sky, DDB launch campaign with adorable cast

Sky New Zealand has launched its new brand platform, ‘Life Needs More Sky’, developed by DDB Aotearoa and featuring a cast of unexpected characters – charming, talking animals. 

Building on the ‘Life Needs More Sport’ platform launched two years ago, it provides another enduring yet simple idea to connect with audiences. 

Directed by Joel Kefali, the launch film is set on a New Zealand farm and features a montage of iconic movie and television quotes delivered by animals – demonstrating how much-loved entertainment permeates life no matter who, or what, you are.   

DDB Aotearoa Lead Business Partner, Karla Fisher says: “Through this work, we wanted to communicate the magic of entertainment and how Sky delivers that magic. 

“This campaign is the first phase of the journey and we’re looking forward to seeing where we can take it in the future, and how we can bring these characters to life in the real world over the coming months.”

Sky New Zealand’s Head of Brand and Sport Marketing, Helen Fitzsimons says: “At Sky, we’re about making life more entertaining for all New Zealanders and connecting them to the sport and stories they love. Whether it’s a favourite TV series, movie or sports game, entertainment brings us together – it connects us to culture, and to each other. 

“Life Needs More Sky resonates because these are the moments we need more of; the ones that stay with us long after the movie is over, or the game has finished. The campaign demonstrates that idea and is entertaining in and of itself – because there really is no such thing as too much entertainment.” 

The campaign launched with a 60” film and extends across cinema, TV, OOH, digital and social. 



Head of Brand and Sport Marketing – Helen Fitzsimons

Brand Marketing Manager – Joanna Childs


Chief Creative Officer: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Director: Rory McKechnie

Senior Art Director: Zac Lancaster

Lead Business Partner: Karla Fisher

Senior Business Director: Aaron Hodgson

Account Manager: Alex Mortimer

Chief Strategy Officer: Rupert Price

Planner: Katy Holden

Executive Producer: Judy Thompson

Lead Integrated Producer: Tom Colbeck

Media Company: OMD

Production Company: Good Oil

Executive Producer: Andrew McLean

Director: Joel Kefali

Post Production: Blockhead VFX

D.O.P: Ginny Loane

Editor: Jack Hutchings @ The Editors 

Productions Design: Guy Treadgold

Sound: Franklin Rd

Music: Mahuia Bridgman-Cooper

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