Shine searches for agency to do impactful, creative pro bono work

  • Advertising
  • June 12, 2018
  • StopPress Team
Shine searches for agency to do impactful, creative pro bono work

Specialist domestic violence prevention charity Shine is looking for a “strategic, creative and values-aligned” agency to help with its annual fundraising campaign 'Light It Orange'.

'Light it Orange' has been running for the past few years as a week-long fundraising event, with support from celebrities such as comedian Guy Williams.

However, Holly Carrington, Shine’s marketing and communications manager, says it is getting more challenging to get cut through, and fundraising is falling short of hopes and expectations.

“We are looking for a creative agency willing to look at 'Light it Orange' from a strategic perspective, and help us develop a campaign that delivers for Shine.”

She says it is a great opportunity, working with a fantastic team of smart, friendly and dedicated people, to make a real difference to one of New Zealand’s most challenging issues.

“Given the team is willing to consider new thinking and creative executions, this is a rare chance to do some impactful, creative work that changes perceptions and potentially saves lives.”

Pro bono work is nothing new in the industry and just last month, the goodwill of local agencies and media companies was seen in a 'Never too Young’ campaign for Bowel Cancer Awareness Month.

Featuring eight people all at various stages of having had or currently living with bowel cancer, the campaign was the brainchild of Chelsea Halliwell, a survivor of bowel cancer and marketing, communications and strategy specialist at Resolve Communications.

To bring the campaign to life, Halliwell received support from over 20 agencies and media companies, who offered up creative and media space.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit