To give brands greater visibility, Auckland-based digital ad network Scroll Media has launched a new range of attention grabbing ad formats.
The high impact range is available on a daily tenancy basis and includes many of Scroll’s partner publishers, such as Ladbible, Scoop, Otago Daily Times and Interest.
MD of Scroll Media Jane Ormsby says: “Our clients have been asking us for ways to get higher engagement for consumers and stronger awareness with day buys.
“Our Operations team led by Vinay Shriyan have scrutinised and tested these formats as brands look for high viewability measures and we are very pleased with the engagement results.”
Scroll Media network reaches 30.5 percent of the New Zealand online population, which is 1,247,000 unique users per month.
Some of the new formats are rich media and video enabled and include the Interscroller, the Pushdown, the Interstitial and the Page takeover.
