Jaguar Land Rover New Zealand has teamed up with Together, an independent media agency, and Samsung Ads, to launch an exclusive spot on free streaming service Samsung TV Plus NZ, showcasing a new short documentary called ‘The Spillway Challenge’.
The luxury vehicle manufacturer is the first brand to promote its cinematic video content on Samsung TVs through Samsung Ads’ new branded content solutions that are seamlessly integrated into the Samsung TV experience.
‘The Spillway Challenge’ is over six minutes of dramatic, high-energy entertainment that follows official James Bond stunt driver, Jessica Hawkins, as she attempts to climb the biggest dam in the world, the Karahnjukar Dam in Iceland, in the new Range Rover Sport.
The partnership provides Jaguar Land Rover NZ with a premium and high-impact platform to distribute its adrenaline-fuelled content on TV, and reach audiences as soon as they turn on their Samsung TV. Samsung Ads’ insights, powered by Experian data, ensure that the content reaches premium auto intenders to not only increase the addressability of the Range Rover Sport campaign, but also ensure maximum efficiency.
Jairo Ramos, Customer Experience & House of Brands Manager, Jaguar Land Rover New Zealand, says: “By partnering with Samsung Ads we were able to build a first of its kind solution around our customer first strategy, that puts our content front and centre with our audiences interests at the heart, providing them the best viewing experience to watch Jessica Hawkins fearlessly take on some of the world’s most unforgiving terrain in the new Range Rover Sport.”
Alex Spurzem, Managing Director, Samsung Ads ANZ & SEA, says: “Smart TV native solutions have become a game-changing format for brands and advertisers. They completely remove the barriers for audiences to discover engaging content, making them one of the most powerful advertising solutions on TV for innovative players like Together and Jaguar Land Rover.”
Jaimie Crawford, Client Director, Together New Zealand, says: “Finding premium distribution avenues that can both host and promote long-form content to the right audiences via TV has long been a challenge. The advanced targeting capabilities of Connected TVs open up a new world of possibilities when it comes to improving the advertising experience and attracting the attention of high-value consumers.”
