Saatchi picks up Orchard Thieves account

  • Advertising
  • December 8, 2016
  • StopPress Team
Saatchi picks up Orchard Thieves account

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on cider brand Orchard Thieves.  

This announcement follows a pitch process, during which the Auckland and Sydney offices worked closely together—a move that helped to convince DB's marketing director Sean O'Donnell that Saatchi was the right agency.   

“We were really impressed with the thinking and passion the Saatchis team brought us and the way the two offices worked seamlessly throughout the whole process," O'Donnell says. "We’re looking forward to launching the campaign to consumers and transforming their perceptions of the cider category."

Orchard Thieves was first launched by DB in late 2013, with branding developed by Running with Scissors, in a bid to capitalise on the cider boom (Contagion has worked on the social side of the account for some time will continue to do so).

According to numbers released in 2015, DB's cider brands, which include Monteith’s, Old Mout, Rekorderlig, and Orchard Thieves, comprise a 45 per cent share of the category’s total volume—and some of the onus will now be on Saatchi to grow that number.  

Neither DB Breweries nor Saatchi would confirm which other agencies were involved in the pitch. However, StopPress understands that Colenso had also thrown its hat into the mix in a bid to add to its DB portfolio, which already includes Tui (won from Saatchi earlier this year), Old Mout Cider, Rekorderlig and DB Export.

Saatchi will release its Orchard Thieves campaign across both Australia and New Zealand in 2017.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit