The launch of a new campaign introducing shoppers to the Dosh-led mobile wallet revolution has been rolled out via full service creative agency Rainger & Rolfe.
The launch of the new Dosh Visa card is a first for the award-winning Dosh and it means finally New Zealanders have access to a physical card connected to an instant, real-time payments network.
Kelly Putter, ECD at R&R says the campaign was all about putting the Dosh card on the map.
“Right from the start we wanted the consumer to see how this could be so much more than just a smarter way to make payments. Credit must also go to Film Construction who took our work to the next level with great casting and extraordinary direction. Just look at the timing, the suspense and how they treated the audio, not to mention a few vfx to create the extra magic.”
Dosh co-founder James McEniery says there is a lot more to come under the Dosh banner but for now, payments and the Dosh Visa card is what the market is asking for.
It’s also means finally New Zealanders have access to a physical card connected to an instant, real-time payments network.
“When Dosh launched late year, it was the first truly mobile wallet. Now we can offer instant payments at any merchants with a Visa-enabled terminal. You have to remember, the Dosh Card is a debit card linked to a Dosh account on your smart phone which enables in store and online purchases where-ever Visa is accepted. This is the first time money can be sent and received instantly, 24/7 and then be immediately available to spend from a card,” McEniery says.
“The Dosh card campaign was yet another “brilliant team effort” and I can’t say thank you enough to our partners. R&R developed all of the creative elements, Tilt brought us insight and efficiency around our media buy and Vincent, the PR.”
Digital Media Manager at Tilt Media Toni Knowles says that as Dosh is a true innovator in the financial services space, media planning was fairly simple – “identifying channels with high density of our target audience, in trusted environments, with engaging ad formats and the ability to build effective frequency levels. As a result the key channels included VOD, OOH, radio, digital and social”.
Credits
Dosh: James McEniery, Shane Marsh, Rebecca Jones, Jared Lingard
R&R: Ant Rainger, Kelly Putter, Aaron Jacobsen, Erika Harsant
Tilt Media: John Schofield, Toni Knowles
Film Construction: Perry Bradley, Belinda Bradley, Harriet Maire (Director), Ivan Barge (Producer), Gary Sims (edit), James Hutchinson (online).
Radiate: David Liversidge (sound, grade).
Vincent PR: Vincent Heeringa.
