The Breeze’s new campaign for 2021 has launched this week featuring none other than English pop star legend Robbie Williams taking it easy (and taking a steamy shower).
The 15-second TVC, shot by Nova Entertainment in Australia and licensed to MediaWorks, shows a topless Williams singing his 2002 hit “Feel” in the shower, before donning a bathrobe.
The Breeze Content Director Will Maisey says: “We are super excited to have legend Robbie Williams join The Breeze in 2021.
“Following on from Ronan Keating and Michael Bublé who have fronted the station for the past five years, Robbie continues the evolution of the station: someone who is loved by our listeners and whose ‘take it easy’ approach to life along with his cheeky, charming style fits The Breeze perfectly.”
The TVC will be accompanied by outdoor billboards, which are set to roll out nationwide from Monday next week.
Listeners will also be given the chance to win Robbie’s coveted Versace robe.