IPG Mediabrands’ performance agency Reprise has been awarded the strategy and creative account for the Australian and New Zealand launch of General Motors Specialty Vehicles (GMSV).
Reprise was awarded the business after a series of international and national presentations.
The appointment will be the first time GMSV has advertised in Australia and New Zealand and follows a significant boost to Reprise’s strategy and creative capabilities.
In the coming months, Reprise will assist GMSV in new-model launches of the Silverado Trail Boss and mid-engine supercar the Corvette C8. Both are iconic international General Motors marques and will be available in Australia fully converted to right-hand drive.
Jodie Lennon, General Manager of Marketing, CX, Commsat GMSV, says: “We chose Reprise for our strategy and creative assignments because of their vision for how various communications channels can be harnessed to promote our vehicles.
“At its core, GMSV offers a niche product range which appeals to a specific audience of passionate enthusiasts. We feel that this consideration, when partnered with Reprise’s extensive customer insight and understanding, will deliver the best possible results as we launch iconic vehicles from our range.”
Marcelo Andrade, Head of Strategy, Creative and Content at Reprise, says the new assignment is an opportunity to help launch new products into ANZ with a different communications platform.
“At Reprise, we focus on customer flow – understanding audiences and their journey to purchase while delivering memorable experiences that adapt, move and immerse customers in our clients brands and products.
“It is a new way to unify the many levers that drive performance marketing and working with an innovative brand like GMSV makes total sense for us to thrive.”