Rare Design launches ready-made logo supermarket

  • Design
  • May 11, 2012
  • StopPress Team
Rare Design launches ready-made logo supermarket

Professional designers may groan at the news that logo design has once again been commoditised, but Auckland branding design agency Rare is claiming a New Zealand-first by launching a digital marketplace called logoorchard.com where businesses can browse for and buy ready-to-use, exclusive, locally-created logos—and the associated generic business names.  The tagline is "Creative, ready-to-use logos. Mini cost, big impact, designer logos" and Rare Design's managing director Jussara Bierman says quality is king and not all submissions are accepted.

"We want our customers to have the same experience as they would with a purpose-designed logo. We want them to be proud of their logo and use it with confidence," she says. "A well-designed logo is an indicator of a business-owner’s commitment and determination to be successful, and informs potential customers that they are there for the long haul.”

New images are added to Logo Orchard on a regular basis by Kiwi freelancers and students looking to build their profile.

All logos are one-off creations and can be purchased for $299.99. Buyers get exclusive ownership and files can be modified to include a tagline and be rendered into stationery and other media, for an extra cost.

“At Rare we recognised the need for some fresh thinking as we are constantly approached by startups who want a personalised logo, but baulk at the design costs. We also work alongside a number of talented up-and-coming designers who are constantly seeking opportunities to grow their portfolios. We just put two and two together.”

Rare is poised for further growth in 2012, including opening an office in Shanghai this year.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit